2024
Brand-platform for 2D game art outsourcing studio
Client
goals
- Generate direct messages from potential Ukrainian students in England.
- Optimize cost per message to ensure budget efficiency.
- Expand service offerings to attract a broader audience.
What is a brand platform?
A brand platform is the foundation of your marketing efforts. It defines the core meanings of your brand: what it stands for, why it exists, who it serves, its values, and how these values are communicated. This is based on the brand's audience, pricing strategy, and many other factors that we analyze with your team from the start. Through thorough research and analysis, we create the brand pyramid (essence, character, values, emotional benefits, rational benefits, reasons to believe, and brand attributes). All subsequent marketing activities – branding, communication, and advertising campaigns – are built upon the brand platformRelied on direct messages in Telegram and Instagram to hunt for potential students, which was time-consuming and non-profitable.
WHEN DO YOU NEED IT?
A brand platform is essential if:
🕹 Your brand is new and it’s unclear how to consistently imbue
it with meaningful content.
🕹 Your brand has been around for a while, but despite various campaigns and activities, sales are growing slowly or have stalled.
🕹 New business goals have emerged (scaling, attracting a new audience, entering a new price segment, expanding the product line) and the old positioning no longer works.
Strategy
Brand platform development:
- Conducted thorough market research to understand the target audience and industry landscape.
- Defined the brand's core values, mission, and vision to create a unique brand identity.
- Developed a brand pyramid outlining the brand's essence, character, values, emotional and rational benefits, reasons to believe (RTB), and brand attributes.
Website creation:
- Defined the brand's core values, mission, and vision to create a unique brand identity.
- Developed a brand pyramid outlining the brand's essence, character, values, emotional and rational benefits, reasons to believe (RTB), and brand attributes.
LinkedIn presence:
- Crafted and posted engaging content on LinkedIn to build the studio’s professional network.
- Highlighted the founders' expertise and the studio's unique selling propositions to attract potential clients.
Results
- Successfully established a strong brand identity and online presence for Luckus Studio.
- Generated interest and engagement on LinkedIn, building a foundation for future client acquisition.
- Prepared for a targeted traffic campaign to drive leads and awareness starting in September 2024.
- In conclusion, we successfully laid the foundation for Luckus Studio's brand identity and online presence. With the development of a comprehensive brand platform, the creation of a professional website, and the establishment of a LinkedIn presence, we have positioned Luckus Studio for a successful market entry. The upcoming traffic campaign, scheduled for September 2024, will leverage LinkedIn, email marketing, and Meta Ads to drive leads and build awareness. As we move forward, our focus will be on optimizing these campaigns based on performance data and expanding our marketing efforts to include additional platforms and strategies.
Thank you!
and will contact you within two business days
