2024
Real estate firm from Kazakhstan
9369 leads, Cost per lead: $1.5
Client
Real estate firm from Kazakhstan approached Quest Agency seeking to sell 6 residential complexes after the popular real estate aggregator Krysha.kz ceased to yield results. Market analysis revealed that existing players in the market had poor-quality advertising, failing to effectively showcase property advantages and drive sales.
goals
- Secure a consistent flow of inquiries for apartment and commercial space purchases across 6 residential complexes in Astana.
- Attract an engaged audience to the developer's Instagram page.
Before
- Primary sources of apartment buyers were Krysha.kz and word of mouth, with Instagram serving as the best-case scenario.
- Limited utilization of other paid traffic sources.
After
With professionally crafted advertising, requests for property purchases were obtained for 1 EUR, and for commercial premises - 2 EUR. The end client's price ranged from 50-120 EUR depending on the price segment and location of the property.
Strategy
- Implemented an effective advertising campaign complemented by active management of the client's Instagram page, following our recommendations.
- Ran separate ad campaigns for each residential complex, highlighting unique selling points.
- Emphasized delivery timelines for residential buyers and investment benefits for commercial buyers.
- Leveraged video creatives as the most successful ad format.
Results
- Advertising budget: $14,000
- Leads obtained: 9369
- Cost per lead: $1.5
- Sold: 118 properties (apartments and commercial premises)
- With an advertising budget of $14,000 over the course of six months, the campaign yielded impressive results. While the Return on Investment (ROI) exceeded 1000%, highlighting the campaign's overall success, what truly underscores its effectiveness is the remarkable conversion rate achieved. By converting leads into actual property sales, this campaign demonstrated a conversion rate that significantly surpassed industry standards, showcasing its impact in driving tangible business outcomes.
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