2024
EduFlow
500+ leads for Ukrainian students’ service in England in long-lasting collaboration
Client
EduFlow, an educational company focused on helping Ukrainians with low English proficiency enroll in universities in England. The company earns commissions from enrolled students and is now looking to broaden their services to a new audience.
goals
- Generate direct messages from potential Ukrainian students in England.
- Optimize cost per message to ensure budget efficiency.
- Expand service offerings to attract a broader audience.
Before
- EduFlow was new to the market with a strong SMM presence but no paid traffic and active subscribers (only 400 fake accounts).
- Relied on direct messages in Telegram and Instagram to hunt for potential students, which was time-consuming and non-profitable.
After
- Successfully generated over 500 messages for just 1700 EUR.
- Enrolled 57 students directly from Meta Ads
(1 student = 2370 EUR as a company’s commission).
- Gained 1900 Instagram subscribers from ads, who can be converted to students in the future, generating more income for the company.
Strategy
- Audience Analysis: Conducted deep audience analysis through surveys, revealing that people were scared of their future and unhappy with their life in England due to a lack of professional improvement and working just for survival. Identified education as a trampoline to their success in the UK.
- Target Audience Segments: Initially divided into three segments by age cohorts. Found that the youngest audience responded best to insights like, "That feeling when your friends who stayed in Ukraine are now successful, whereas you are working here with a bleak future." Education was highlighted as a significant help for them. Facebook yielded the best results for the 35-55 age cohort, but conversion to action (becoming a student) was low, so this segment was deprioritized. Older individuals were less mobile and risk-averse.
- Optimal Audience: The best-performing audience was aged 18-35, with interests in LinkedIn, professional development, and self-education. Leveraged look-a-like and retargeting strategies, which proved to be very successful.
- Ongoing Challenges: By May 2024, a new challenge emerged: the audience's desire to attend top universities. To address this, Eduflow and Quest Ads plan to continue running social media campaigns and develop the company's product line to become a comprehensive educational hub for Ukrainians, providing significant support during their journey in the UK.
Results
- Advertising budget: 1700 EUR
- Messages obtained: 500+
- Students enrolled: 57
- Instagram subscribers gained: 1900
- Conclusion: Eduflow’s investment in targeted advertising yielded substantial returns, achieving an impressive ROMI of 7841%. The collaborative effort between Eduflow and Quest Ads not only brought immediate results but also set the stage for long-term success in the UK market. Eduflow will continue to expand its offerings and enhance its social media presence, working closely with Quest Ads to establish itself as a leading educational hub for Ukrainians in the UK - check our work out in instagram @eduflow.uk.
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